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Cold Activation

Hello friends and welcome to the new interweb page of Coors Light - Closest to Cold, home to Jean-Claude Van Damme AKA JCVD. While you're here, my friends, why not take a poke around. You can find out all about Coors Light and the heritage of this awesome beer by clicking on the Beer from the Rockies tab. History has never been so much fun! You can also get closer to cold by visiting Born In A Cold Place and finding out how Coors Light get their beer colder than a frozen mullet and ready to quench your drinking pipe. Aaaaah... Feel the ice-cold refreshment touch you in a way you wouldn't expect. And if you don't care about that, why not check out videos of, yes, JCVD in the Closer to Cold section. Ever wondered what happens when a man's pants freeze solid? Ever wanted to see what an action hero walking like a man-penguin looks like? Now's your chance to find out friends.

So come on in, don't be shy. Join Jean-Claude Van Damme in the Closest to Cold campaign!

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