The Brewing Process
You ever seen a barrel of Coors Light brewed? It's enough to make a grown man cry. Read on and I'll tell you how it's done friends. Coors Light developed a process called "Sterile fill" back in 1959. I don't know what that is, but it doesn't matter because neither do you.

Coors Light also discovered that using Rocky Mountain water makes light, crisp beer so they set up their brewery at the base of the Rocky's. That's clever friends, real clever.

Coors Light then started growing its own unique barley. That's imaginative. The only thing I ever grew was my biceps.

Not only do they grow their own barley, they do their own malting, who'd have thought it? I love a bit of classic malting, don't you? They malt 80% of their own barley for low bitterness and a cleaner Rocky Mountain taste.

Age is important at Coors Light. They age their ingredients like a...ummm...to be honest I don't know what like. Let's move on.

All in all, Coors Light's brewing process makes for a cleaner, more refreshing Rocky mountain taste friends. And if you don't believe me, you'll believe my convincing stare. Or you could just try one for yourself.